Online Recharge Portals: The New Normal

In the modern-day, almost all services are available at our fingertips. Shopping, booking movie tickets, taking small loans, ordering food, and even online recharge can all be done using mobile apps. Furthermore, with increasingly busy and hectic schedules, we have very little free time, and thus, these services are a blessing in disguise. 

The market of online recharge apps grew exponentially in the last few years, with these apps offering options for both online prepaid, postpaid recharge. Most apps have diversified from just mobile recharge through, and offer services such as electricity bill payment, DTH recharge, small loan borrowing with EMI payments, UPI payment and so on. 

Reasons for Growth in Online Recharge Market

Secure payment gateways 

Online recharge apps provide users with safe and secure payment portals. Users know that their money is safe, and it is one in a very transparent and user-friendly manner. 

Numerous payment modes  

There are a variety of options available when it comes to payment modes, including debit card, credit card, UPI, and even e-wallets. 

Ease of Use

These apps are effortless to use, with registration taking just a few seconds. All you have to do is enter your card details, and you will be useful to do online recharge. The interface is also very user-friendly and convenient and does not take time to learn. 

24/7 Availability

Unlike physical recharge shops, these portals can be accessed at any time of the day or night, from anywhere, as long as you have an internet connection. This makes it very convenient for users to do online Prepaid recharge as they can recharge their phones in their own time. This is especially useful if you’re stuck in an emergency. 

All types of recharge

The apps also offer all kinds of recharge services, along with regular online recharge benefits. These services include data plans(2G, 3G, 4G), national calling, local calling, prepaid recharge, landline bill, data-top ups, DTH recharge and so on.

More services 

In addition to numerous recharge services, these apps offer: 

  • No-cost EMIs 
  • Instant loans 
  • FASTag recharge 
  • e-wallets 

Wide variety of telecom providers 

These online prepaid recharge apps are not exclusive to a single telecom operator, and you can recharge the plan of any operator you choose. Whether you have Jio, VI, Airtel, BSNL or MTNL, online recharge can be done for all on an app like Bajaj Finserv.

Adjustable Recharge Amounts

With online recharge portals, there are no fixed recharge amounts. You can choose any amount that is convenient for you, right from the minimum acceptable amount to the maximum. This flexibility makes it very convenient for users to do online recharge based on what they require. 

Instant Recharge

The recharge happens instantly, and you can immediately avail the benefits of the plan you have recharged for. This quick recharge ensures that there is a quick update of your plan and that you do not have to wait to use it.

Convenience Factor

One of the best things about online recharge apps is that everything can be done online, and you no longer need to wait in long queues for your turn. All you have to do is fire up the app, choose the recharge option, make the payment, and you’re good to go. The entire process takes less than 2 minutes. 

Discounts and Offers

These apps provide numerous discounts, coupons and cashback to their users. The availability of these offers is a massive attraction to users, as they get a cashback offer for almost every recharge done or a free subscription to a video streaming service. 

Top Online Recharge Apps

There are quite a few top recharge apps available on the market, such as:

  • Bajaj Finserv 
  • Paytm 
  • Google Pay 
  • Airtel Thanks 
  • Phone Pe

These online Recharge apps all offer all the advantages that are mentioned above in the article. Bajaj Finserv, for instance, is powered by Mobikwik and is India’s first integrated Debit and Credit wallet. They offer No Cost EMIs on LEDs, mobile phones and other goods. Instant loans and even a Personal Finance Manager is provided to users. 


Online Recharge apps have become the most straightforward and quickest means of recharging our mobiles, and these apps have now diversified into being a platform where all types of payments can be done, and not only for mobile recharge. Online mobile recharge is reliable, fast and handy, and the way forward in making all sorts of payments.

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